Won’t You Be My Neighbor?

CLIENT Erb Park Neighborhood: connecting neighbors in the place we call home CHALLENGE To design a friendly logo that will help a diverse neighborhood connect around common themes as a collaboration for a common good. OPPORTUNITY The new design needed to reach a diverse population of old and young across ethnic, religious, political, racial, and socioeconomic divides. SOLUTION Design a logo that is approachable and friendly that uses the common architectural landmarks of churches, schools, businesses, parks and waterparks within the neighborhood. REWARD To see an old fashioned movement to bond together with neighbors and watching people gather together for fun and fellowship within their neighborhoods.