Sparking Change

CLIENT Catalyst performance Group CHALLENGE To design a logo that would give a fresh new look to a long-term company. OPPORTUNITY To design a logo that tells the story of how this company guides business leaders towards success in a vast array of manufacturing and service areas. SOLUTION To create a design that expresses the heart of the leadership training which uses the K2 mountain range as a visual for guiding clients like a Sherpa to the top levels of successful business outcomes. The Catalyst Spark design tells the story of how one person or process can ignite change within an organization. REWARD Knowing that helping my client climb to the height of success through strategic marketing in his business will help him do the same for his clients.