New Directions

CLIENT MIB Health Insurance and MIB Plus CHALLENGE To create a cross-branded corporate identity platform that would tie these two corporate entities together through cohesive and complementary designs. OPPORTUNITY To define the core values and goals for a name change and restructured corporate identity for MIB Health Insurance and its service company MIB Plus and strategically position them together graphically and philosophically. SOLUTION To create two logo designs that work together to represent these companies in the health insurance industry by designing a soft, approachable logo that will set them apart from competitors. The path in the medical cross icon shows that this company is taking clients in a new direction for better healthcare solutions. REWARD Building a sound strategic marketing platform that will help these companies grow and impact their clients in an ever-changing market.