It Really Is All About Time

CLIENT

The 4th Day

CHALLENGE
This start-up business provides nutritional consulting and meal planning strategies for athletes and professionals. 4th Day owner, a female bodybuilder, has a passion for helping others realize their health goals through proper nutrition and food management. Working full-time for another corporation, she needed a corporate identity that would help her build her business slowly over time.

OPPORTUNITY
Market research showed that lack of time is the biggest reason people do not eat healthy foods or manage their food intake properly. The design needed to be clean, contemporary and inspiring for a wide range of prospective clients.

SOLUTION
Use the design elements of time and food to create a fresh and contemporary design that will form a solid foundation for this new business. A stylized clock and fork and knife create an inclusive design that can be used effectively across many applications.

REWARD
Helping this talented young nutritionist make time to help others.