Frontiersman with a twist

CLIENT Cornerstone Painting and Coatings CHALLENGE To design a logo for a large commercial start-up business that nodded to the frontiersman mascot for the University of Virginia without infringing on copyrights. OPPORTUNITY To expand on an existing concept with a lot of design elements into a cohesive and credible corporate identity for this new business that was competing in a highly competitive marketplace. SOLUTION To create a new frontiersman true to the West Virginia tradition but give him a paint roller instead of a rifle and a shield that nods to the faith and law enforcement background of the owners. The blue and yellow color palette remained with a fresh new look. REWARD Designing a new corporate identity strategy for a company that wanted to grow quickly and receiving news that they won the first bid with the new marketing strategy!