Celebrating 20 Years

CLIENT Lifest Christian Music Festival CHALLENGE To create a 20th-anniversary logo that could be used on everything from billboards to buttons. OPPORTUNITY To use an existing color palette and tie in the existing logo in a fun new way. SOLUTION Use a circular shape to contain scaleable art so that the fish and celebratory new design maintains integrity across all applications. REWARD Becoming part of history and knowing that people will be wearing this t shirt and remembering this logo for decades to come.