Building bridges
CLIENT
Chaplain Resource Network
CHALLENGE
To design a logo that would clearly define a network of licensed chaplains to serve in communities across the United States.
OPPORTUNITY
The vision to mobilize chaplains who are equipped and committed to serve and support people in crisis through communities offers an opportunity to build a bridge from the sacred to the secular in the marketplace, law enforcement, government agencies, and other service providers across Wisconsin.
SOLUTION
To create a design that clearly communicates a link between the sacred service of Christian chaplains and secular audiences like first responders and law enforcement. The shield and cross speak to the history of chaplaincy founded in the middle ages, and the cross is made up of many lines that suggest a chaplain’s sworn oath to provide wellness services to anyone regardless of their faith affiliation.
REWARD
Realizing a dream that chaplains can be committed and equipped to support and serve as they counsel, train, and provide Hope to those in crisis.