Building bridges

CLIENT Chaplain Resource Network CHALLENGE To design a logo that would clearly define a network of licensed chaplains to serve in communities across the United States. OPPORTUNITY The vision to mobilize chaplains who are equipped and committed to serve and support people in crisis through communities offers an opportunity to build a bridge from the sacred to the secular in the marketplace, law enforcement, government agencies, and other service providers across Wisconsin. SOLUTION To create a design that clearly communicates a link between the sacred service of Christian chaplains and secular audiences like first responders and law enforcement. The shield and cross speak to the history of chaplaincy founded in the middle ages, and the cross is made up of many lines that suggest a chaplain’s sworn oath to provide wellness services to anyone regardless of their faith affiliation. REWARD Realizing a dream that chaplains can be committed and equipped to support and serve as they counsel, train, and provide Hope to those in crisis.