Midwest Health Insurance and Direct Access Navigator
To define a cross-branded platform that would tie these two companies together in cohesive and complementary designs.
To define the core values and goals within the corporate identity structure for Midwest Health Insurance and its sister company Direct Access Navigators and strategically position them together graphically and philosophically.
To create two logo designs that work together to represent these companies in the health insurance industry by designing a soft, approachable logo that will set them apart from competitors. The compass rose and navigational arrow in the medical cross icon show that this company is taking clients in a new direction for better healthcare.
Building a sound strategic marketing platform that will help these companies grow and impact their clients in an ever-changing market.