How Well Do I Know You?

CLIENT
Build Affinity: Because People Matter

CHALLENGE
To utilize existing graphic concepts from book and curriculum materials that tell the story of building affinity

OPPORTUNITY
Build Affinity believes that success is at the intersection of each strong relationship you build. This new logo needed to tell that story in a friendly, inviting and relational way.

SOLUTION
Design a logo that joins at the intersection of diversity and use color and fresh shapes to link the graphic and name mark together.

REWARD
Knowing that through the work of this company, people will learn how to build affinity with others and use those skills to relate within newly formed relationships.