Why does your story matter?

Why does your story matter?

Does the backstory of an organization’s timeline really matter?  Can your commitment to climbing Kilimanjaro in college get you customers now? Does the origin of the family recipe behind the bakery influence a buyer’s purchasing habits? You bet it does!...
Why do you need an art director?

Why do you need an art director?

I was recently hired to come in and mop up a marketing mess made by…the accounting director. When a creative content issue arose, the President chose the highest-level director who had available time in her schedule. She ‘designed’ the M&A...
How to evaluate a ‘good’ logo

How to evaluate a ‘good’ logo

“We are a bakery; so we used a wedding cake in our logo. It looked great, and we thought we nailed it. We finally realized it was a bad choice-we don’t sell wedding cakes.” “We just grabbed some clipart with kids in it-it’s a school not...
Pros and Cons of Self-publishing

Pros and Cons of Self-publishing

Have you written the next best American novel? Do you have a curriculum that can impact the next generation? Is your life story ready to be told? No matter what form your story takes, it may be time to consider publishing. In today’s fast-paced publishing...