by Trish Propson | Jul 15, 2022
A 501(c)3 client was so excited to use their new logo for apparel they began sending screen captures of proof files pending final approval to local vendors to get ready for an upcoming event. They received their new t shirts, pens, and local event banner around the...
by Trish Propson | Jul 15, 2022
Does the backstory of an organization’s timeline really matter? Can your commitment to climbing Kilimanjaro in college get you customers now? Does the origin of the family recipe behind the bakery influence a buyer’s purchasing habits? You bet it does!...
by Trish Propson | Jul 13, 2022
I was recently hired to come in and mop up a marketing mess made by…the accounting director. When a creative content issue arose, the President chose the highest-level director who had available time in her schedule. She ‘designed’ the M&A...
by Trish Propson | Jul 12, 2022
“We are a bakery; so we used a wedding cake in our logo. It looked great, and we thought we nailed it. We finally realized it was a bad choice-we don’t sell wedding cakes.” “We just grabbed some clipart with kids in it-it’s a school not...
by Trish Propson | Jul 12, 2022
Have you written the next best American novel? Do you have a curriculum that can impact the next generation? Is your life story ready to be told? No matter what form your story takes, it may be time to consider publishing. In today’s fast-paced publishing...
